When complexity
grows faster
than your revenue
When growth came easily, nobody had to choose. So more and more got added. Another market. Another product. Let's just try. Revenue grew nicely.
Until the curve stalled.
With the Big Bets Selection Sprint, you know in 30 days what to choose. We build the growth engine that fits your company's stage.
Around €10M, choosing stops being optional
That's where the growth plateau is
Your team works harder than ever, but revenue growth is falling. Nobody knows why. Doing more doesn't work anymore, and experimenting has stopped being cheap.
You need to start making deliberate choices. Because the more complex everything gets, the bigger the risk of a silent leak: a commercial bottleneck that costs a fortune every quarter.
Without shared direction, sharp insight, real choices and timely course correction, you stay stuck on the growth plateau.
So it's time for a growth engine that fits this new stage of maturity. Built on Big Bets: the big decisions that shape your company's future, touch every department, and that you go all in on together.
With the Big Bets Selection Sprint, you know in 30 days which Big Bets those are for you.
Everyone's waiting for your plan
It's on you to make sure your team works on what has the most impact. That every team, product and market aligns. That takes choices, while data is scattered, the team is still being built and investors are watching.
No shared direction
When interests clash and nobody knows what's assumption or fact, the loudest voice wins. Meanwhile, opportunities slip away. And when delivery falls short, the customer calls you. You sold it, after all.
No sharp insight
Reports stop exactly where the diagnosis should start. Meetings with your CEO and investors feel like an interrogation. Can you prove you're solving the real problem, rather than just funding opinions?
No real choices
Hard decisions get pushed to next quarter, while new ideas keep coming in. As you have to choose without insight, budget and team capacity can easily end up in the wrong place.
No real-time steering
Results get reviewed after the fact, more on KPIs than on strategic logic. Without timely course correction, you stay stuck on the growth plateau. Meanwhile, your name is on the forecast.
30 days. And your Big Bets are locked in.
What I see at companies: one wrong choice easily costs €50,000 to €200,000 a quarter. And not choosing is even more expensive. Your revenue drops, and over time you see talent leave, investors lose confidence and your market position erode.
In 30 days, you can see what actually drives growth, and what only eats money and attention. You know which Big Bets you're backing, and what you're stopping. You can correct course before it costs money.
Want to know how much time, money and momentum you've already lost?
Who is it for?
The Selection Sprint fits if:
- You're responsible for €5M+ revenue
- Growth is flattening, or about to, and you need to choose
- You're new in the role, or there's a new CEO or investor
- You have a marketing team, but no CMO yet
- Wrong commercial choices are getting more expensive
The Selection Sprint doesn't fit if:
- You're still growing fast and see no sign of it slowing
- You already know exactly what drives your growth
- You'd rather not have your own choices challenged
- Your company is still in its startup phase
- You think one more SDR or campaign will fix it
Not sure the Sprint is right for you?
The Big Bets Selection Sprint: 5 steps in 30 days
Some of the steps you go through with your leadership team, some with your whole team. You explore how you see and experience the market. We ask the right questions. Together we arrive at your very own Big Bets. Because every company is different. There's no shortcut, no off-the-shelf answer for your specific markets, products and market fit. That's why you can't outsource this to AI, or to a consultant who works it out for you.
01Strategic Clarity
Where are you now, and where do you want to go?
Step 1Kick-off
We start with your ambition, targets and where you stand today. What do you really want to achieve: revenue, profit, scale? How it should be measured. And who needs to be at the table. That way every next step fits your situation exactly.
Step 2Inventory
Your team fills in an inventory in their own time: which initiatives are running, for which segments, and what hard numbers, systems and management data you have.
Step 3Insight session
Together we go through the results of the inventory. How your growth developed, how complexity grew along with it. You now know which hard data you have, and which "soft data" you're missing to choose sharp Big Bets.
02Commercial Insights
What do you really know about your market?
Step 4Map the Gap session
We get to work with everyone with a view of the market and bring the insights to the surface. How attractive is each market? How well do you fit it? What's fact, and what's an assumption that needs testing against the market?
In the SpotOpp platform you see right away where your sweet spots are, and where product, price, promotion or distribution need adjusting. Insights that would otherwise take months, you have in a few hours. The platform was validated with professors from the Amsterdam University of Applied Sciences (HvA) and Nyenrode Business University, and tested with commercial leaders.
03Deliberate Choices
What are you betting on?
Step 5Big Bets Selection session
In this session, with every insight on the table, you decide which Big Bets you go all in on, and which initiatives stop. You also decide what your Go-To-Market, target audience and offer need to change, and where your resources go.
You get a summary of your Big Bets and a step-by-step plan for your marketing initiatives. You keep access to the SpotOpp platform, with all the details, for another 30 days. Move on to the Backbone, and you keep access to the platform.
04Ops & Governance
An operating system for your growth that keeps running
The Selection Sprint focuses on choosing and validating your Big Bets. Want your Big Bets to actually be steered over time? Then you move on to our year programme, the Big Bets Backbone. That's where we set up governance: every quarter we check whether the chosen Big Bets still deserve the company's money and attention.
750 courses, 500 instructors, one question: which ones pay off?
Case study: RelyOn Nutec
750+
courses
-20%
reduction in courses
3 months
lead time
"We can quickly compare the market-fit of each training, so we can decide which courses to develop or eliminate. This is a huge help in optimizing our portfolio."
Project Manager Strategy, RelyOn Nutec
RelyOn Nutec trains people in safety and survival, in sectors like offshore, wind, maritime and (petro)chemicals. Over the years the portfolio had grown to more than 750 courses. Nobody could say which ones were worth the investment.
Margins were under pressure. After an acquisition, the new owner wanted choices backed by data.
What improved: market insight and management information through targeted analysis, tighter financial tracking, awareness and better collaboration across the whole organisation, and targeted deployment of the instructors (the bottleneck), so the company could keep growing.
The result: clear choices on which courses to develop and which to cut, instructors deployed where the returns are, and a lead worth millions in a competitive market.
At RelyOn Nutec, growth was leaking through a portfolio that had grown too broad. Where is yours leaking?
Q&A
Why are we growing slower while everyone's working harder?
We've already worked with OGSM, Scaling Up or a consultancy
Does this work in our market too?
Do we need to be on site?
Can't we do this when we're less busy?
Does SpotOpp do the implementation too?
What does it cost?
Which scenario will it be?
Your growth plateau won't fix itself.
Wait, and six months from now nothing has changed. Or it's worse, because more initiatives have piled on. You're still fighting every day to close the gap between budget and actuals. And you still dread those meetings with the leadership team and investors.
Or you're well into a new growth curve. This time driven by deliberate choices that let you use your momentum. You know exactly which Big Bets you're backing, why, and what you're deliberately leaving alone. The whole team stands behind the choices. That brings calm, and confidence.
In the free Blind Spot Audit, you find out in 60 minutes where your growth is leaking.
I've been in your seat
Marion knows the growth plateau from the inside. She spent over 20 years building commercial departments and strategies. She knows the leadership-team debates, politics, and choices that keep landing back on the table.
I nearly always joined companies at the same moment. Growth wasn't coming naturally anymore. The ambition was big, and so was the list of initiatives. But nobody could say which ones were really carrying the growth.
I could see the strategy was built on assumptions. I just could never get the proof on the table fast enough.
So I built a solution. A clear process, backed by the platform I'd always missed. So commercial leaders see right away where their growth is. And where it isn't.
Still not sure the Sprint is right for you?
In a 45-minute exploratory call, we look at your growth targets, where things are stuck, and whether the Sprint fits.